If anyone has a tumblr, a twitter or even a youtube account, you might have heard about Rebecca Black and her latest... musical endeavors. There seemed to be a mass confusion about her legitimacy as an artist, and I was one of the confused. All over my blog, I'd see postings of .gifs of (badly) dancing girls, underaged driving and trending memes and tweets. Not to mention the out of key singing of the words "Friday Friday" I'd hear from friends on campus.
Finally I broke down and watched one of Rebecca Black's videos: My Jeans
At first, I didn't take it serious. Thinking, this video is like a Nickelodeon or Saturday Night music video parody (although its No Lonely Island). But apparently, Rebecca Black is an actual artist and the resulting backlash of critics, and by that I mean opinionated bloggers, has given the girl notoriety, but at a cost.
In the last week, her other Video Friday (below) has gotten over 18 million views as well as being covered by Comedy Central's comedy video commentary show Tosh.O
Not to mention people's own posted youtube video responses to her video (often scathing reviews like the one below by Internet Celeb Kingsley)
Forbes stated that the notoriety of the song is another sign of the power of social media — specifically Twitter, Facebook, and Tumblr, in this instance — in the ability to create "overnight sensations" (wikipedia)
But for Rebecca Black, all the resulting attention has not been positive like in the above clip. Some people comments on her videos even ventured into threatening and cruel, sentiments stemming from a "disgust in the lack of quality of the music industry today." Maybe if Rebecca Black's angle was just to be a comedic performer like Weird Al Yankovich, or today's popular Lonely Island, people would be less critical.
As Kingsley's video title proclaimed, maybe Rebecca Black is "Overexposed", but that's not from a single person's doing. Calling this latest craze over Rebecca Black the "Black Plague" is fitting as it literally spreads from person to person like a viral disease