Formerly SpringBlog

Sunday, March 20, 2011

Crowdsourcing: The Ultimate Amateurization

You have a masters in Telecommunications and advertising and you want to create a great Super Bowl ad? Too bad, because Doritos "Crash the Super Bowl" crowdsourcing campaign has already had Super Bowl commercial entries (and good ones) for the past couple of years. Yep, some random kids with cameras and Doritos get Super Bowl ads now. Is that a problem?

No, its not technically a problem, but it does lead to horrible commercials (okay, this one was sort of funny).

Actually, this is a great of example of the rising amateurism and crowdsourcing in Clay Shirky's Here Comes Everybody. In his book, Shirky mentions the loss of professionalism (e.g. Photographers with websites such as Flickr, and Doctors with WebMD) as a result of user based, amateur contributions.

Do you think it is important or wrong that a professional (Commercial Director?) lost a job working for a Super Bowl commercial because of user submitted commercials like this one? I think it is an interesting question.

No comments:

Post a Comment